About
Steve Burnett
Flywheel Guide · Knoxville, TN
I've spent years working alongside business owners who are genuinely good at what they do — and genuinely exhausted by it. They built something real, hired people, grew revenue, and somehow ended up more trapped than when they started. Every decision still runs through them. Every problem still lands on their desk. The business grew, but the owner never got free.
That's the problem I work on.
I'm a Flywheel Guide based in Knoxville, Tennessee. I work 1:1 and in small groups with small and mid-sized business owners who are ready to stop being the bottleneck in their own company. The framework I use — the one I call the Flywheel — is built around a simple idea: small, consistent pushes in the right direction build unstoppable momentum. But only if you're pushing on the right things.
I wrote FLYWHEEL because I kept having the same conversation over and over — with owners who understood the problem intellectually but couldn't see it clearly in their own business. The book tells that story through a fable, which makes it easier to see yourself in the characters. A lot of owners have told me they read it in one sitting and immediately called someone.
My philosophy is pretty simple: businesses don't change because owners learn new information. They change because owners change how they think, what they measure, and who they hold accountable — including themselves. That's what the work is really about.
If you're reading this and something is resonating, the best next step is a discovery call. It's a real conversation — not a pitch. We'll talk about where you are, where you want to go, and whether working together makes sense.